Our Work

I have a decade of experience working with DTC and Lead Gen businesses globally. I'm passionate about working with collaborative, fast moving teams, who are doing good things for the planet.

––– ShaktiMat

1100%

Google spend

Acupressure products to support pain and stress relief. Starting with a small Google budget in Germany, we scaled spend and revenue by 12x and successfully launched the products into new markets; Italy, Spain and France.

––– Unfabled

448%

New customer acquisition

Carefully curated, toxic-free wellness products for women. I'm closely integrated with the team to scale acquisition, reduce CAC & optimise the user journey from initial touch-point to landing experience across core target personas.

––– TCC

B2B recruitment specialists in the US construction industry. I scaled Google spend by 16x in the first 8 months of working together - consistently maintaining a strong lead score and driving high-value leads.

1,500%

Google spend in 8 months.

––– Boiler Room

A global music company, broadcasting artists and events all over the world. I managed all performance marketing initiatives across the business - from ticketed events & large-scale commercial partnerships, to tailored artist campaigns, apparel & brand building (with a focus on breaking into new remote territories).

89%

TikTok followers in first 3 months

––– MibeTec

A German pharmaceutical company providing chemical-free solutions to cold sores and insect bites, using concentrated heat. After achieving strong growth in Germany, we launched accounts in Italy, Spain and France - becoming a leader in Europe.

68%

Reduction in CAC