ShaktiMat
Acupressure products hand-made in India, providing natural relief from pain, stress or anxiety.
448%
New Customer Acquisition
within 6 months
410%
Gross Revenue
within 6 months
1400%
Spend
930%
Revenue
22%
Annual student enrolments
217%
Website traffic
274%
YouTube view rate
89%
TikTok followers in 3 months
189%
Qualified leads
54%
Cost per qualified lead
83%
biteaway CPA
68%
herpotherm CPA
We worked with ShaktiMat for over 3 years, managing their Google Search, Shopping, YouTube, PMax & Display campaigns. Despite initial success with PMax, it began to over-optimise towards warm or returning traffic, leading to a rise in CAC. We flipped the strategy back strandard shopping & search campaigns, our most effective channels for driving cold sales & maintaining efficiency. Key prospecting channels were YouTube & Meta, maintaining continuous testing with 2+ new dynamic ads per week. In Germany, we scaled from a monthly budget of €2.5k to €40k. We also launched into new markets: France, Spain and Portugal.
We worked with ShaktiMat for over 3 years, managing their Google Search, Shopping, YouTube, PMax & Display campaigns. Despite initial success with PMax, it began to over-optimise towards warm or returning traffic, leading to a rise in CAC. We flipped the strategy back strandard shopping & search campaigns, our most effective channels for driving cold sales & maintaining efficiency. Key prospecting channels were YouTube & Meta, maintaining continuous testing with 2+ new dynamic ads per week. In Germany, we scaled from a monthly budget of €2.5k to €40k. We also launched into new markets: France, Spain and Portugal.
We worked with ShaktiMat for over 3 years, managing their Google Search, Shopping, YouTube, PMax & Display campaigns. Despite initial success with PMax, it began to over-optimise towards warm or returning traffic, leading to a rise in CAC. We flipped the strategy back strandard shopping & search campaigns, our most effective channels for driving cold sales & maintaining efficiency. Key prospecting channels were YouTube & Meta, maintaining continuous testing with 2+ new dynamic ads per week. In Germany, we scaled from a monthly budget of €2.5k to €40k. We also launched into new markets: France, Spain and Portugal.
We worked with ShaktiMat for over 3 years, managing their Google Search, Shopping, YouTube, PMax & Display campaigns. Despite initial success with PMax, it began to over-optimise towards warm or returning traffic, leading to a rise in CAC. We flipped the strategy back strandard shopping & search campaigns, our most effective channels for driving cold sales & maintaining efficiency. Key prospecting channels were YouTube & Meta, maintaining continuous testing with 2+ new dynamic ads per week. In Germany, we scaled from a monthly budget of €2.5k to €40k. We also launched into new markets: France, Spain and Portugal.
We worked with ShaktiMat for over 3 years, managing their Google Search, Shopping, YouTube, PMax & Display campaigns. Despite initial success with PMax, it began to over-optimise towards warm or returning traffic, leading to a rise in CAC. We flipped the strategy back strandard shopping & search campaigns, our most effective channels for driving cold sales & maintaining efficiency. Key prospecting channels were YouTube & Meta, maintaining continuous testing with 2+ new dynamic ads per week. In Germany, we scaled from a monthly budget of €2.5k to €40k. We also launched into new markets: France, Spain and Portugal.
"An acute understanding of the platform, what will work, and how to continuously improve campaigns. They are constantly testing, adapting and improving our ads depending on our strategic goals. Charlotte’s analytical mind helps identifying opportunities and avoiding spending budget on channels that do not work."
-PAUL BLEZINGER, SHAKTIMAT GMBH