ShaktiMat
Acupressure products hand-made in India, providing natural relief from pain, stress or anxiety.
448%
New customer acquisition
within 6 months
410%
Gross revenue
within 6 months
1100%
Spend
930%
NC Revenue
1,500%
Spend
60%
Average lead score.
100%
Audience growth in the first year.
89%
TikTok followers in 3 months.
189%
Qualified leads
54%
Cost per qualified lead
83%
biteaway CAC
within 3 months
68%
herpotherm CAC
within 1 month
I worked with ShaktiMat for over 3 years, managing their Google Search, Shopping and YouTube campaigns. Despite initial success with PMax, over time it began shifting a large % of spend toward warm & returning traffic, driving an inflated CAC. I flipped the strategy back to Standard Shopping & Search campaigns, our most effective channels for driving cold sales & maintaining efficiency. I then used PMax to its advantage - funneling warm traffic back into the campaign as a retargeting tool. Core prospecting channels were YouTube & Meta, implementing regular, structured creative testing. In Germany, we scaled Google spend 12x. We also launched into new markets: France, Spain and Portugal.
I worked with ShaktiMat for over 3 years, managing their Google Search, Shopping and YouTube campaigns. Despite initial success with PMax, over time it began shifting a large % of spend toward warm & returning traffic, driving an inflated CAC. I flipped the strategy back to Standard Shopping & Search campaigns, our most effective channels for driving cold sales & maintaining efficiency. I then used PMax to its advantage - funneling warm traffic back into the campaign as a retargeting tool. Core prospecting channels were YouTube & Meta, implementing regular, structured creative testing. In Germany, we scaled Google spend 12x. We also launched into new markets: France, Spain and Portugal.
I worked with ShaktiMat for over 3 years, managing their Google Search, Shopping and YouTube campaigns. Despite initial success with PMax, over time it began shifting a large % of spend toward warm & returning traffic, driving an inflated CAC. I flipped the strategy back to Standard Shopping & Search campaigns, our most effective channels for driving cold sales & maintaining efficiency. I then used PMax to its advantage - funneling warm traffic back into the campaign as a retargeting tool. Core prospecting channels were YouTube & Meta, implementing regular, structured creative testing. In Germany, we scaled Google spend 12x. We also launched into new markets: France, Spain and Portugal.
I worked with ShaktiMat for over 3 years, managing their Google Search, Shopping and YouTube campaigns. Despite initial success with PMax, over time it began shifting a large % of spend toward warm & returning traffic, driving an inflated CAC. I flipped the strategy back to Standard Shopping & Search campaigns, our most effective channels for driving cold sales & maintaining efficiency. I then used PMax to its advantage - funneling warm traffic back into the campaign as a retargeting tool. Core prospecting channels were YouTube & Meta, implementing regular, structured creative testing. In Germany, we scaled Google spend 12x. We also launched into new markets: France, Spain and Portugal.
"An acute understanding of the platform, what will work, and how to continuously improve campaigns. Charlotte is constantly testing, adapting and improving our ads depending on our strategic goals. Her analytical mind helps identifying opportunities and avoiding spending budget on channels that do not work."
-PAUL BLEZINGER, SHAKTIMAT GMBH