MibeTec
MibeTec is a pharmaceutical company based in Germany, offering chemical free solutions to cold sores & insect bites.
448%
New customer acquisition
within 6 months
410%
Gross revenue
within 6 months
1100%
Spend
930%
NC Revenue
1,500%
Spend
60%
Average lead score.
100%
Audience growth in the first year.
89%
TikTok followers in 3 months.
189%
Qualified leads
54%
Cost per qualified lead
83%
biteaway CAC
within 3 months
68%
herpotherm CAC
within 1 month
I worked with MibeTec for 4 years, initially running Google & Meta campaigns for two of their main products, herpotherm and biteaway in Germany, and later launching into France, Spain, Portugal and Italy. Building from the bottom up, I started with high-intent search campaigns, splitting into levels of market awareness (solution/product/problem aware) and scaled with Google Display, YouTube, and Meta ads. Structured creative testing, high-intent search & close monitoring of global CAC & MER were key to achieving successful scale & launching into new European markets.
I worked with MibeTec for 4 years, initially running Google & Meta campaigns for two of their main products, herpotherm and biteaway in Germany, and later launching into France, Spain, Portugal and Italy. Building from the bottom up, I started with high-intent search campaigns, splitting into levels of market awareness (solution/product/problem aware) and scaled with Google Display, YouTube, and Meta ads. Structured creative testing, high-intent search & close monitoring of global CAC & MER were key to achieving successful scale & launching into new European markets.
I worked with MibeTec for 4 years, initially running Google & Meta campaigns for two of their main products, herpotherm and biteaway in Germany, and later launching into France, Spain, Portugal and Italy. Building from the bottom up, I started with high-intent search campaigns, splitting into levels of market awareness (solution/product/problem aware) and scaled with Google Display, YouTube, and Meta ads. Structured creative testing, high-intent search & close monitoring of global CAC & MER were key to achieving successful scale & launching into new European markets.
I worked with MibeTec for 4 years, initially running Google & Meta campaigns for two of their main products, herpotherm and biteaway in Germany, and later launching into France, Spain, Portugal and Italy. Building from the bottom up, I started with high-intent search campaigns, splitting into levels of market awareness (solution/product/problem aware) and scaled with Google Display, YouTube, and Meta ads. Structured creative testing, high-intent search & close monitoring of global CAC & MER were key to achieving successful scale & launching into new European markets.
"Working with Charlotte for Google and Meta Ads has been a real boost to our business, reaching 50% lower costs per conversions since the start due to her careful and thorough optimisation, and getting valuable insights about our customers through her work. So we quickly had her expand our campaigns to 3 further countries as well."
- LEONARD KOVÁCS, MIBETEC GMBH