TCC
B2B recruitment specialists, providing end-to-end outsourced recruitment services in the construction industry. High value leads, with annual packages offered as an ongoing service.
448%
New customer acquisition
within 6 months
410%
Gross revenue
within 6 months
1100%
Spend
930%
NC Revenue
1,500%
Spend
60%
Average lead score.
100%
Audience growth in the first year.
89%
TikTok followers in 3 months.
189%
Qualified leads
54%
Cost per qualified lead
83%
biteaway CAC
within 3 months
68%
herpotherm CAC
within 1 month
TCC had tried to launch and scale Google Ads with multiple partners but had little success, driving poor quality, unqualified leads. Their sole acquisition channel was Meta Ads, but it was continuously driving more junk, leading to a decline in the wider business. I rebuilt the strategy from the ground up - starting with an in-depth CRO audit to understand needs, challenges in the market & current website blockers. From this, I then rewrote clear problem-solution focused copy & coordinated an LP rebuild. I added lead qualifiers (ie, annual revenue, no. employees, urgency, hires needed) and fraud protection measures to the lead form to add friction and control quality, and then set up granular tracking, both pixel and server-side - ensuring unqualified leads were excluded from the pixel and that we were only feeding high-value HubSpot SQLs, opportunities and customers as primary measures back into the campaigns. We implemented a campaign feeder strategy: a combination of high-intent exact match keywords to shape high-quality first-click traffic signals, which are then recaptured by an aggressive broad match campaign. We scale the account through YouTube prospecting, implementing regular creative testing (blessed with an excellent client-side production team!) We scaled spend 11x in 6 months and 16x within 8 - maintaining quality with scale. Our leads consistently bring in the largest businesses, allowing TCC to pitch their highest-value packages. A great example of how important it is to invest in the foundations in lead gen, to support high-quality scaling and prevent leaks later down the line.
TCC had tried to launch and scale Google Ads with multiple partners but had little success, driving poor quality, unqualified leads. Their sole acquisition channel was Meta Ads, but it was continuously driving more junk, leading to a decline in the wider business. I rebuilt the strategy from the ground up - starting with an in-depth CRO audit to understand needs, challenges in the market & current website blockers. From this, I then rewrote clear problem-solution focused copy & coordinated an LP rebuild. I added lead qualifiers (ie, annual revenue, no. employees, urgency, hires needed) and fraud protection measures to the lead form to add friction and control quality, and then set up granular tracking, both pixel and server-side - ensuring unqualified leads were excluded from the pixel and that we were only feeding high-value HubSpot SQLs, opportunities and customers as primary measures back into the campaigns. We implemented a campaign feeder strategy: a combination of high-intent exact match keywords to shape high-quality first-click traffic signals, which are then recaptured by an aggressive broad match campaign. We scale the account through YouTube prospecting, implementing regular creative testing (blessed with an excellent client-side production team!) We scaled spend 11x in 6 months and 16x within 8 - maintaining quality with scale. Our leads consistently bring in the largest businesses, allowing TCC to pitch their highest-value packages. A great example of how important it is to invest in the foundations in lead gen, to support high-quality scaling and prevent leaks later down the line.
TCC had tried to launch and scale Google Ads with multiple partners but had little success, driving poor quality, unqualified leads. Their sole acquisition channel was Meta Ads, but it was continuously driving more junk, leading to a decline in the wider business. I rebuilt the strategy from the ground up - starting with an in-depth CRO audit to understand needs, challenges in the market & current website blockers. From this, I then rewrote clear problem-solution focused copy & coordinated an LP rebuild. I added lead qualifiers (ie, annual revenue, no. employees, urgency, hires needed) and fraud protection measures to the lead form to add friction and control quality, and then set up granular tracking, both pixel and server-side - ensuring unqualified leads were excluded from the pixel and that we were only feeding high-value HubSpot SQLs, opportunities and customers as primary measures back into the campaigns. We implemented a campaign feeder strategy: a combination of high-intent exact match keywords to shape high-quality first-click traffic signals, which are then recaptured by an aggressive broad match campaign. We scale the account through YouTube prospecting, implementing regular creative testing (blessed with an excellent client-side production team!) We scaled spend 11x in 6 months and 16x within 8 - maintaining quality with scale. Our leads consistently bring in the largest businesses, allowing TCC to pitch their highest-value packages. A great example of how important it is to invest in the foundations in lead gen, to support high-quality scaling and prevent leaks later down the line.
TCC had tried to launch and scale Google Ads with multiple partners but had little success, driving poor quality, unqualified leads. Their sole acquisition channel was Meta Ads, but it was continuously driving more junk, leading to a decline in the wider business. I rebuilt the strategy from the ground up - starting with an in-depth CRO audit to understand needs, challenges in the market & current website blockers. From this, I then rewrote clear problem-solution focused copy & coordinated an LP rebuild. I added lead qualifiers (ie, annual revenue, no. employees, urgency, hires needed) and fraud protection measures to the lead form to add friction and control quality, and then set up granular tracking, both pixel and server-side - ensuring unqualified leads were excluded from the pixel and that we were only feeding high-value HubSpot SQLs, opportunities and customers as primary measures back into the campaigns. We implemented a campaign feeder strategy: a combination of high-intent exact match keywords to shape high-quality first-click traffic signals, which are then recaptured by an aggressive broad match campaign. We scale the account through YouTube prospecting, implementing regular creative testing (blessed with an excellent client-side production team!) We scaled spend 11x in 6 months and 16x within 8 - maintaining quality with scale. Our leads consistently bring in the largest businesses, allowing TCC to pitch their highest-value packages. A great example of how important it is to invest in the foundations in lead gen, to support high-quality scaling and prevent leaks later down the line.
“We were over-reliant on Meta and every attempt to make Google work had failed. Different partners, same result — low quality, unqualified leads that wasted everyone’s time. Char came in and did something nobody else had done: she stripped everything back, audited what was actually blocking us, rebuilt the landing page, rewrote the LP copy, and set up tracking that only fed our best leads back into the campaigns. Eight months later we had scaled the budget 16x and Google was consistently driving our highest value leads. 70% of March leads hit the top lead score bracket. That kind of result does not happen by accident. It happens because someone genuinely cares about the outcome.”
- Luca Malacrino, CEO & COFOUNDER - The Contractor Consultants