Boiler Room
Global music broadcaster rooted in bringing people together through club culture. Providing a platform to promote artists to a huge community of music lovers around the world.
448%
New customer acquisition
within 6 months
410%
Gross revenue
within 6 months
1100%
Spend
930%
NC Revenue
1,500%
Spend
60%
Average lead score.
100%
Audience growth in the first year.
89%
TikTok followers in 3 months.
189%
Qualified leads
54%
Cost per qualified lead
83%
biteaway CAC
within 3 months
68%
herpotherm CAC
within 1 month
Ownership over the global performance marketing strategy - integrating sales, traffic & growth campaigns across Meta, Google, TikTok, and YouTube. The strategy was fundamental in supporting all worldwide event ticket sales (including festivals of 20k+ tickets), large-scale campaigns with global partners (Ballentines, Absolut & other Pernod Ricard brands), tailored artist growth, DTC apparel sales & scaling the overall Boiler Room brand, with a focus on breaking into new remote territories.
Ownership over the global performance marketing strategy - integrating sales, traffic & growth campaigns across Meta, Google, TikTok, and YouTube. The strategy was fundamental in supporting all worldwide event ticket sales (including festivals of 20k+ tickets), large-scale campaigns with global partners (Ballentines, Absolut & other Pernod Ricard brands), tailored artist growth, DTC apparel sales & scaling the overall Boiler Room brand, with a focus on breaking into new remote territories.
Ownership over the global performance marketing strategy - integrating sales, traffic & growth campaigns across Meta, Google, TikTok, and YouTube. The strategy was fundamental in supporting all worldwide event ticket sales (including festivals of 20k+ tickets), large-scale campaigns with global partners (Ballentines, Absolut & other Pernod Ricard brands), tailored artist growth, DTC apparel sales & scaling the overall Boiler Room brand, with a focus on breaking into new remote territories.
Ownership over the global performance marketing strategy - integrating sales, traffic & growth campaigns across Meta, Google, TikTok, and YouTube. The strategy was fundamental in supporting all worldwide event ticket sales (including festivals of 20k+ tickets), large-scale campaigns with global partners (Ballentines, Absolut & other Pernod Ricard brands), tailored artist growth, DTC apparel sales & scaling the overall Boiler Room brand, with a focus on breaking into new remote territories.
"Charlotte’s knowledge and skills are on par with her strong work ethic. She transformed the way our marketing department runs and strategises performance marketing, helping us grow our audience by 100% in the first year working together."
CASS O’GRADY, BOILER ROOM